1st VC Funding Round

The company signed off on its first round of venture capital funding last July and the total value of the VC financing was $5 million. The financing value was derived from two different vectors . One section of the financing occurred through a simple equity buy-in (cash infusion), the second via the acquisition of a pharmaceutical research company which was integrated into our business platform. The value percentages are not to be publicly disclosed.



Morningside Group, the group which funded us, is known for VC financing in the telecom / internet, media and healthcare sectors. Our business extends out to all three of these areas. Morningside gained their visibilty through several successful early-stage investments: Paypal, Sohu, The9, and Ctrip. The latter three investments retain extremely high visibility in China.
As an aside, the company which I work for was in business 8 years prior to financing; by age, it is not a startup. However, the atmosphere within the company certainly feels like a startup.

During the initial VC fund roadshow, the company pitched itself as an established platform within a vertical market. Moreover, the company positioned itself as such so that venture investment would allow us to rapidly expand post-funding. Thus, the essence of the pitch was ideal market positioning and platform expansion via acquisition of assets The initial VC roadshow occurred in mid-2008, hence it took a full year to land financing.